Speaker Bio
Dr. Charles Steinberg
May 8, 2007 (Tuesday evening/Annual Meeting)
Play Ball!
How the Red Sox communicate
across a multi-cultural playing field
Dr. Charles Steinberg joined the Boston Red Sox as Executive
Vice President/Public Affairs March 1, 2002 after holding a similar position
with the San Diego Padres, for whom he had worked the previous seven
years. Steinberg began his career spending 19 years with the Baltimore Orioles.
He has now earned four championship rings: the 1979 American League pennant
with Baltimore, the 1983 World Championship with Baltimore, the 1998 National
League pennant with San Diego, and the 2004 World Championship with the
Red Sox.
In his five seasons in Boston, Steinberg has been a creative force in the
franchise’s fan-friendly attitude, warm hospitality, and ceremonies, special
events, and marketing. Responsible for the fan’s experience at Fenway Park
and for the Red Sox’ relationship with the community, Steinberg oversees
the club’s communication, good will, and fan relationships. These areas include
public and community relations, electronic and live entertainment, television
and video production, and advertising and customer service.
Among his responsibilities and innovations with the Red Sox are:
- Opening Day ceremonies (including the presentation of the championship
rings in 2005);
- players greeting fans at the gates;
- Father’s Day Catch at Fenway;
- Tribute to Ted Williams;
- Fenway Ambassadors program, and
- community events on September 11, Halloween, Veterans Day,
Thanksgiving, Christmas, the birthdays of Dr. Martin Luther King, Jr. and
Jackie Robinson, and Valentine’s Day.
In the community, Steinberg has helped re-energize the club’s record-setting
efforts, creating the Red Sox Scholars program ($5,000 college scholarships
for 100 Boston middle schoolers since starting in 2003), the Boston Area
Church League, and Red Sox Children’s Retreats at the Ron Burton Training
Village.
Other career accomplishments of note:
- Emmy Award for his television production of the story of the
1998 National League Champion Padres.
- Telly Award for the video of the 1989 Orioles.
- On the field, Steinberg orchestrated the finale of Baltimore’s
Memorial Stadium in 1991, the opening of Oriole Park at Camden Yards in
1992, and the ceremonies surrounding the 1993 All-Star Game.
- Created the Orioles’ first video production department in 1985,
first customer service department in 1993, and ultimately headed its public
relations department.
The Baltimore native’s baseball career began at age 17 with an internship
from Gilman School arranged with the Orioles’ Jack Dunn III, grandson of
the man who first signed Babe Ruth. He was Hall of Fame Manager Earl Weaver’s
statistician six years and continued that position with manager Joe Altobelli
through the Orioles’ World Championship season of 1983.
He worked for the Orioles while earning his undergraduate degree from the
University of Maryland and his doctorate from Maryland’s dental school,
and continued his front office work while also assuming the role of team
dentist. In 1982, he became a founding and charter member of the Academy
for Sports Dentistry.
An amateur musician and songwriter, Steinberg served on the board
of the San Diego Symphony and performed “Take Me Out to the Ballgame” on
the Fenway Park organ during Jimmy Buffett’s concerts in 2004. He was part
of group that sang on the Dropkick Murphy’s hit song, “Tessie,” and appeared
with Drew Barrymore in the Farrelly Brothers’ hit film, Fever Pitch.
He is now on the board of the Boston chapter of the Anti-Defamation League
and is on the Advisory Board of the Urban League of Eastern Massachusetts.
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