Speaker Bios

Conference - Assumption College (Testa Fuller Auditorium)
Blogging: Everybody's Business

Rich Marcello
Blogging to promote “wide open” communications

Rich Marcello was the Senior Vice President and General Manager of the Business Critical Servers (BCS) Product Line within the Enterprise Storage and Servers global business unit at Hewlett-Packard Company. Under his leadership, BCS has worldwide responsibility for the strategy, development, delivery, and marketing of the HP Integrity servers, HP 9000 systems and AlphaServer systems as well as their related operating environments – HP-UX 11i, Tru64 UNIX®, OpenVMS, Windows and Linux.

Rich views his public blog as a way to promote a whole new style of management. Marcello’s blog, launched in December 2005, includes entries that are all business—celebrating a good quarterly result or the completion of an important project. But some are far more philosophical musings on management style. And some, like a poem he wrote about his late father for his Father’s Day posting, are strictly personal.

Marcello feels his frank and wide-ranging blog, which had drawn 32,000 visits as of May, ultimately promotes better relationships between managers and employees: “In traditional management, the boss knows stuff and the employees don’t. I’m trying to say, ‘Hey, you can see it all.’” For more about his blog, check out the article, Blogging Bosses published in the 7/25/05 issue of US News and World Report.

Claudia Snell
Using audio and video to deliver your message online

Claudia Snell is a Digital Media Producer. She has worked as a producer and new media designer at the Worcester Telegram & Gazette, Hewlett Packard, Allmerica and as a freelancer. She is the co-author of Building Web Sites: All-In-One Desk Reference for Dummies, released in January 2007, and has written articles for Macromedia, The Edge and for FlashGoddess.com. Claudia has been a speaker at the SPC, Worcester Computer Society, Boston Macromedia User Group, Worcester Macromedia User Group and on the WPI Venture Forum radio program.

Diane K. Danielson
Blogging as a Networking Tool

Diane K. Danielson is the CEO and founder of DowntownWomensClub.com, a career Web site and social network for businesswomen. She is also the co-author of Table Talk: The Savvy Girl’s Alternative to Networking (©2003); and the upcoming Clicks & Mix Networking: or What Would Jane Austen Do? (©2007). She is a blogger for www.WomensDISH.com and the BostonWorks section of the Boston Globe; as well as the social networking guru for Lifetips.com.

Diane is also a contributing writer for PINK, a national women’s business magazine and has had articles appear on Forbes.com. Diane is a former vice president of business development for Spaulding & Slye Colliers, a vice president of marketing for Meredith & Grew, Inc./ONCOR International, and an environmental attorney.  She is a graduate of Colgate University and Boston College Law School.

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