SPC monthly programs provide networking, professional development, and opportunity to share information in friendly, informal atmosphere. We welcome any and all professional communicators to attend our meetings.

Tuesday, March 13, 2012 - lunch meeting

Steffan Berelowitz
Mobile Marketing’s Skyrocketing Growth: Putting Your Brand Directly into Your Customers’ Hands

Steffan BerelowitzEight out of 10 Americans have smartphones--marketers’ doors to individual consumers. In fact, Google has seen a 400% increase in mobile search in the past year!

What is today’s landscape of mobile marketing tools and tricks? What is next on the swiftly-changing mobile marketing horizon? And how can you prepare your business or clients to get and stay on track?

Join us for a dynamic overview of mobile marketing, featuring Steffan Berelowitz, CEO & Conductor, BlueTrain Mobile, who will discuss how companies are leveraging the mobile web to communicate with their audience, delivering a unique experience, and literally putting their brand in their customers' hands.

About Steffan Berelowitz

Steffan Berelowitz is a serial entrepreneur, web consultant, and now train conductor. In the past 19 years, Steffan founded 3 companies in online technology, all are in business today. In '93, he co-founded ArtNet, now artnet.com. In '95, Steffan founded Bit Group, an award-winning New England web agency. In 2010, he co-founded BlueTrain Mobile. Personally, Steffan served as an Internet consultant to presidential candidate Sen. Bill Bradley and as a trustee of the Massachusetts Software Council.

To get your mobile marketing juices flowing before March 13, check out BlueTrain Mobile’s blog.

Program
11:30-noon, registration, networking, cash bar
noon-1:00 pm, lunch and presentation
1:00-1:15 pm. Q&A

Location: Coral Seafood
Featuring non-seafood and vegetarian options
225 Shrewsbury St., Worcester, MA
MapQuest map link: http://coralseafood.com/contact.php (Worcester location)

Cost: $17 SPC members; $25 Non-members, guests. Free parking.

RSVP deadline: Friday, March 9, 5 pm
• Please use the SPC online registration to reserve.
• To mail reservation, enclose registration, check, and information of the number attending and membership status of those attending to Society of Professional Communicators, P.O. Box 60488, Worcester, MA 01606. Please allow 4 days for mailing.
• No-shows will be billed unless cancellation is received by Friday, March 9.