SPC Meetings
SPC meets regularly from September to May, usually on the second Tuesday of the month. The SPC conference is usually held in March or April, and our annual meeting in May.
SPC programs are open to the public; members are encouraged to bring guests! So if you're not a member, but would like to see what SPC is all about, please come to one of our meetings and get acquainted.
Join us at the next SPC MEETING!
Here is what is coming up...
Tuesday, September 14, 2010 -– Lunch Meeting
Susan Wornick, NewsCenter 5, WCVB-TV
Changing Channels: The World of Television News in the Internet Age
Our keynote speaker at our evening annual meeting will be award-winning broadcast journalist Susan Wornick, WCVB-TV’s midday newscast anchor, NewsCenter 5’s consumer reporter and a member of Team 5 Investigates. Susan will be speaking about the changing and challenging world of television news in the Internet age. Please join us for what will certainly be a lively and informative discussion of how regional television news is evolving and revolving through a 24-hour news cycle and how social media is affecting newscasts.
Wornick joined WCVB in 1981 and has been an anchor of the midday newscast since February 1989. In January 2006, she was named a member of Team 5 Investigates, WCVB’s investigative unit, and also serves as the station’s consumer reporter.
She has won many awards while at WCVB including three regional Emmy Awards and she is an avid volunteer in the community. In 1985, she gained national prominence by refusing to reveal a news source. Wornick was held in contempt of court and narrowly averted a jail sentence. Read more about Susan Wornick.
Program
11:30-12:00 noon, registration and networking
12:00 noon - 1:00 pm, lunch and presentation
1:00-1:15 pm, questions
Location: Coral Seafood
Featuring non-seafood and vegetarian options.
225 Shrewsbury St., Worcester, MA
MapQuest map link: http://coralseafood.com/contact.php (Worcester)
Cost: $17 SPC members; $25 Non-members and guests. Parking is free.
RSVP deadline: Friday, September 10, 5 pm
• Please use the SPC online registration to reserve.
• To mail reservation, enclose registration, check, and information of the number attending and membership status of those attending to Society of Professional Communicators, P.O. Box 60488, Worcester, MA 01606. Please allow 4 days for mailing.
• No-shows will be billed unless cancellation is received by September 10.
Tuesday, October 12, 2010 -– Lunch Meeting
Harry J. Gold
CEO, Overdrive Interactive
Socialize Your Marketing and Advertizing!
Learn how you can add social and viral octane to the marketing programs you are already doing.
Social Media Marketing is not just about posting on Facebook and tweeting on Twitter! It’s about weaving social media tactics and technology into your website and current marketing and advertising programs. It’s about creating interesting, helpful content - and utilizing free social tools that enable viral distribution of that content. Finally, it’s about letting your customers and brand enthusiasts connect with you in a lifelong way, as they share what they love about your offers, products, and brand.
Join us for a seminar where Harry J. Gold, CEO of Overdrive Interactive, walks through the practical steps organizations need to take to truly integrate the power of social media into their marketing mix. His presentation will include real case studies from companies large and small, who use social media to weave their brands, offers, and messages into the web - to make lasting connections with consumers, encourage viral promotion, and drive measurable results and ROI. Read more about Harry Gold.
Program
11:30-noon, registration and networking
Noon-1:00 pm, lunch and presentation
1:00-1:15 pm, questions
Location: Coral Seafood
Featuring non-seafood and vegetarian options.
225 Shrewsbury St., Worcester, MA
MapQuest map link: http://coralseafood.com/contact.php (Worcester location)
Cost: $17 SPC members; $25 Non-members, guests
RSVP deadline: Friday, October 8, 5 pm
• Please use the SPC online registration to reserve.
• To mail reservation, enclose registration, check, and information of the number attending and membership status of those attending to Society of Professional Communicators, P.O. Box 60488, Worcester, MA 01606. Please allow 4 days for mailing.
• No-shows will be billed unless cancellation is received by October 8.
Tuesday, November 9, 2010 -– Lunch Meeting
Christine Tieri & Jean Giguere, Partners
smith&jones
Reinventing Your Brand in the New Economy
In the face of a new economy and a changing marketplace, taking a completely fresh approach to your positioning and your marketing can infuse energy into your brand, and help you be more competitive. Join smith&jones as they discuss why positioning is so vital to the success of any organization, and the key to effective marketing. They'll detail the common attributes of a strong positioning statement and how to determine if your current positioning is worthy. And, they'll offer suggestions on how to refresh and reinvent your brand.
about smith&jones
smith&jones is a full-service advertising agency known for its on-target strategies, compelling creative work, and integrated marketing efforts. Their services encompass both new/social and traditional media, branding, public relations and more. The agency was founded in 1995, and is located in Sturbridge – where they moved in 2006 after 10+ years in Worcester. To learn more about smith&jones, please visit smithnjones.com. Read more.
Program
11:30-noon, registration and networking
Noon-1:00 pm, lunch and presentation
1:00-1:15 pm, questions
Location: Coral Seafood
Featuring non-seafood and vegetarian options.
225 Shrewsbury St., Worcester, MA
MapQuest map link: http://coralseafood.com/contact.php (Worcester location)
Cost: $17 SPC members; $25 Non-members, guests
RSVP deadline: Friday, November 5, 5 pm
• Please use the SPC online registration to reserve.
• To mail reservation, enclose registration, check, and information of the number attending and membership status of those attending to Society of Professional Communicators, P.O. Box 60488, Worcester, MA 01606. Please allow 4 days for mailing.
• No-shows will be billed unless cancellation is received by November 5.
Meeting Registration
Please use this online registration to reserve for the current meeting.
For questions about meetings or registratons, contact Cynthia Wright Meeting Registration Chair 508-842-1410 or
register@spcgroup.org
(Please indicate the date of the SPC meeting for which you are registering in the subject line of your e-mail.)
No-shows will be billed unless cancellation is received no later than the RSVP deadline.
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Good Ideas
Do you have a topic of meeting idea that would be of interest to SPC?
Would you like to be a speaker at one of our regular meetings?
Please contact our SPC Programming Committee.
Get caught up!
Check out what happened at previous meetings.
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